Market Intelligence

Comal County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Comal County, Texas, a county in the San Antonio-New Braunfels-Kerrville, TX market, holds $3.3B in deposits across 21 insured institutions and 34 branches. Frost Bank is the largest deposit holder at 19.8% share. The top three institutions hold 46.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 35.4% since 2020. It produces $9.2B of output, ranking #382 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$9.2B
#382 of 1,523
Total Deposits
$3.3B
#458 of 1,523
Population
209,166
#345 of 1,523
GDP per Capita
$43,958
#761 of 1,523
Insured Institutions
21
#193 of 1,523
Deposits per Branch
$98M
#628 of 1,523
Deposits per Capita
$15,880
#1,149 of 1,523
Branches per 100k Pop.
16.3
#1,225 of 1,523
Median Institution Size
$65M
Median deposits of the institutions operating in the county. #1,256 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
47.6%
of market deposits held by banks with $100M to $50B in assets. #1,013 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
46.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+35.4% over 5 years
$2.5B
2020
$2.8B
2021
$3.4B
2022
$3.2B
2023
$3.2B
2024
$3.3B
2025

Branches: 34 in 2020 to 34 in 2025. Institutions: 19 to 21. Top-three share: 48.4% to 46.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Frost Bank$656M19.8%1+64%
Wells Fargo Bank, National Association$450M13.5%4-4%
JPMorgan Chase Bank, National Association$445M13.4%2+40%
Broadway National Bank$294M8.8%2+32%
Prosperity Bank$256M7.7%4+2%
Security State Bank & Trust$201M6.1%3+122%
First Commercial Bank, National Association$172M5.2%2+54%
Jefferson Bank$140M4.2%1-6%
First United Bank and Trust Company$133M4.0%2+39%
Bank of America, National Association$112M3.4%1+22%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the San Antonio-New Braunfels-Kerrville market

Comal County is one of 10 counties that make up the San Antonio-New Braunfels-Kerrville, TX market, a Combined Statistical Area (ranked #35 of 293 U.S. markets by economic output). It produces 5.6% of the market’s output and holds 1.9% of its deposits.

MeasureComal CountyShare of San Antonio-New Braunfels-Kerrville market
2024 GDP$9.2B5.6%
Deposits$3.3B1.9%
Population209,1667.2%

View the full San Antonio-New Braunfels-Kerrville market profile →

Recruiting in Comal County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Comal County, on a retained basis.

Start a confidential conversation