Market Intelligence

Comal County, TX

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Comal County, Texas, a county in the San Antonio-New Braunfels-Kerrville, TX market, holds $3.3B in deposits across 21 insured institutions and 34 branches. Frost Bank is the largest deposit holder at 19.8% share. The top three institutions hold 46.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 35.4% since 2020. It produces $9.2B of output, ranking #382 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$9.2B
#382 of 1,523
Population
209,166
#345 of 1,523
GDP per Capita
$43,958
#761 of 1,523
Deposit market
Total Deposits
$3.3B
#458 of 1,523
Deposits per Capita
$15,880
#1,149 of 1,523
Deposits per Branch
$98M
#628 of 1,523
Competitive structure
Insured Institutions
21
#193 of 1,523
Branches per 100k Pop.
16.3
#1,225 of 1,523
Median Deposits per Institution
$65M
The median deposits booked by a single institution in the county. #1,256 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
47.6%
of county deposits held by banks with $100M to $50B in assets. #1,013 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
46.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+35.4% over 5 years
$2.5B
2020
$2.8B
2021
$3.4B
2022
$3.2B
2023
$3.2B
2024
$3.3B
2025

Branches: 34 in 2020 to 34 in 2025. Institutions: 19 to 21. Top-three share: 48.4% to 46.7%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
Frost Bank$656M19.7%1+64%
Wells Fargo Bank$450M13.5%4-4%
JPMorgan Chase Bank$445M13.4%2+40%
Broadway National Bank$294M8.8%2+32%
Prosperity Bank$256M7.7%4+2%
Security State Bank & Trust$201M6.1%3+122%
First Commercial Bank$172M5.2%2+54%
Jefferson Bank$140M4.2%1-6%
First United Bank and Trust Company$133M4.0%2+39%
Bank of America$112M3.4%1+22%
Sage Capital Bank$65M2.0%2+27%
Texas Regional Bank$64M1.9%1+100%
Schertz Bank & Trust$62M1.9%1+135%
The Moody National Bank$51M1.5%1+88%
The First National Bank of Sonora$50M1.5%1+67%
Zions Bancorporation$44M1.3%1+87%
American Bank$40M1.2%1no 2020 presence
PNC Bank$35M1.0%1no 2020 presence
TrustTexas Bank, SSB$20M0.6%1+59%
Centennial Bank$19M0.6%1no 2020 presence
Texas Partners Bank$12M0.4%1no 2020 presence

The 21 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the San Antonio-New Braunfels-Kerrville market

Comal County is one of 10 counties that make up the San Antonio-New Braunfels-Kerrville, TX market, a Combined Statistical Area (ranked #35 of 293 U.S. markets by economic output). It produces 5.6% of the market’s output and holds 1.9% of its deposits.

MeasureComal CountyShare of parent market
2024 GDP$9.2B5.6%
Deposits$3.3B1.9%
Population209,1667.2%

View the full San Antonio-New Braunfels-Kerrville market profile →

Recruiting in Comal County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Comal County.

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