Guadalupe County, Texas, a core county of the San Antonio-New Braunfels-Kerrville, TX market, holds $2.7B in deposits across 13 insured institutions and 22 branches. First United Bank and Trust Company is the largest deposit holder at 23.9% share. The top three institutions hold 56.9% of deposits, which places the county in the moderately concentrated band. Deposits have grown 42.9% since 2020 while the branch count fell by 4.3%. It produces $12.5B of output, ranking #312 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 23 in 2020 to 22 in 2025. Institutions: 14 to 13. Top-three share: 52.1% to 56.9%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First United Bank and Trust Company | $642M | 23.9% | +50% |
| Schertz Bank & Trust | $496M | 18.5% | +57% |
| Broadway National Bank | $390M | 14.5% | +66% |
| Frost Bank | $272M | 10.2% | +47% |
| Bank of America | $159M | 5.9% | +10% |
| First Commercial Bank | $140M | 5.2% | +34% |
| Wells Fargo Bank | $139M | 5.2% | +1% |
| Simmons Bank | $135M | 5.0% | no 2020 presence |
| JPMorgan Chase Bank | $131M | 4.9% | +58% |
| Marion State Bank | $126M | 4.7% | +24% |
| Prosperity Bank | $29M | 1.1% | -20% |
| Woodforest National Bank | $12M | 0.5% | +60% |
| The First National Bank of Sonora | $12M | 0.5% | no 2020 presence |
The 13 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the San Antonio-New Braunfels-Kerrville market
Guadalupe County is one of 10 counties that make up the San Antonio-New Braunfels-Kerrville, TX market, a Combined Statistical Area (ranked #35 of 293 U.S. markets by economic output). It produces 7.7% of the market’s output and holds 1.5% of its deposits.
| Measure | Guadalupe County | Share of parent market |
|---|---|---|
| 2024 GDP | $12.5B | 7.7% |
| Deposits | $2.7B | 1.5% |
| Population | 201,111 | 6.9% |
View the full San Antonio-New Braunfels-Kerrville market profile →
Recruiting in Guadalupe County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Guadalupe County.
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