Fayette County, Ohio, a core county of the Columbus-Marion-Zanesville, OH market, holds $637M in deposits across 8 insured institutions and 9 branches. The Merchants National Bank is the largest deposit holder at 30.6% share. The top three institutions hold 71.3% of deposits, which places the county in the concentrated band. Deposits have grown 28.7% since 2020. It produces $1.6B of output, ranking #1,011 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 9 in 2020 to 9 in 2025. Institutions: 8 to 8. Top-three share: 71.6% to 71.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The Merchants National Bank | $195M | 30.6% | +29% |
| The Huntington National Bank | $179M | 28.0% | +27% |
| Fifth Third Bank, National Association | $81M | 12.7% | +28% |
| First State Bank | $75M | 11.7% | +38% |
| Union Savings Bank | $52M | 8.2% | no 2020 presence |
| U.S. Bank National Association | $35M | 5.4% | +21% |
| LCNB National Bank | $19M | 3.0% | +32% |
| Woodforest National Bank | $2M | 0.3% | -18% |
The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Columbus-Marion-Zanesville market
Fayette County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 0.9% of the market’s output and holds 0.5% of its deposits.
| Measure | Fayette County | Share of Columbus-Marion-Zanesville market |
|---|---|---|
| 2024 GDP | $1.6B | 0.9% |
| Deposits | $637M | 0.5% |
| Population | 28,552 | 1.1% |
View the full Columbus-Marion-Zanesville market profile →
Recruiting in Fayette County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Fayette County, on a retained basis.
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