Franklin County, Tennessee, a core county of the Nashville-Davidson--Murfreesboro, TN market, holds $774M in deposits across 7 insured institutions and 11 branches. Citizens Community Bank is the largest deposit holder at 39.8% share. The top three institutions hold 69.9% of deposits, which places the county in the concentrated band. Deposits have grown 26.9% since 2020 while the branch count fell by 1. It produces $1.4B of output, ranking #1,068 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 12 in 2020 to 11 in 2025. Institutions: 8 to 7. Top-three share: 65.7% to 69.9%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Citizens Community Bank | $308M | 39.8% | +41% |
| First Vision Bank of Tennessee | $128M | 16.6% | +28% |
| Citizens Tri-County Bank | $105M | 13.6% | +62% |
| Regions Bank | $105M | 13.5% | +27% |
| Truist Bank | $60M | 7.8% | +15% |
| FirstBank | $41M | 5.3% | +22% |
| Citizens Bank of Lafayette | $27M | 3.5% | +80% |
The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Nashville-Davidson--Murfreesboro market
Franklin County is one of 20 counties that make up the Nashville-Davidson--Murfreesboro, TN market, a Combined Statistical Area (ranked #28 of 293 U.S. markets by economic output). It produces 0.8% of the market’s output and holds 0.7% of its deposits.
| Measure | Franklin County | Share of Nashville-Davidson--Murfreesboro market |
|---|---|---|
| 2024 GDP | $1.4B | 0.8% |
| Deposits | $774M | 0.7% |
| Population | 45,579 | 1.9% |
View the full Nashville-Davidson--Murfreesboro market profile →
Recruiting in Franklin County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Franklin County, on a retained basis.
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