Market Intelligence

Nashville-Davidson--Murfreesboro, TN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Nashville-Davidson--Murfreesboro, TN

Nashville-Davidson--Murfreesboro, TN, a Combined Statistical Area, holds $113.4 billion in deposits across 73 insured institutions and 654 branches, and ranks #28 of 293 U.S. markets by economic output. Pinnacle Bank is the largest deposit holder at 20.2% share. The top three banks hold 47% of deposits, which places the market in the Moderate band. Deposits have grown 20.5% since 2021 while the branch count rose by 2.0%.

Economic scale
2024 Real GDP
$188.5B
#28 of 293
Population
2.45M
#35 of 293
GDP per Capita
$76,839
#15 of 293
Deposit market
Deposits (SOD, 6/30/26)
$113.4B
#30 of 293
Deposits per Capita
$46,219
#30 of 293
Deposits per Branch
$173M
#43 of 293
Competitive structure
Insured Institutions
73
#17 of 293
Branches per 100k Pop.
26.7
#112 of 293
Median Deposits per Institution
$341M
The median deposits booked by a single institution in the market. #70 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
36.2%
of market deposits held by banks with $100M to $100B in assets. #236 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
47%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +20.5% over 5 years
$94.1B
2021
$97.9B
2022
$99.0B
2023
$98.3B
2024
$103.6B
2025
$113.4B
2026

Branches: 641 in 2021 to 654 in 2026. Institutions: 72 to 73. Top-three share: 43% to 47%. Average deposits per branch: $173M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
Pinnacle Bank$22.9B20.2%37+50%
Bank of America$20.2B17.8%32+38%
Regions Bank$10.0B8.8%67-9%
Truist Bank$7.7B6.8%35-8%
FirstBank$5.8B5.1%28+11%
First Horizon Bank$5.8B5.1%41-12%
Wilson Bank and Trust$4.7B4.1%27+62%
U.S. Bank$4.1B3.6%31+11%
Fifth Third Bank$3.4B3.0%42-5%
Lawrence Bank$1.8B1.5%19+22%
Wells Fargo Bank$1.7B1.5%17-13%
First Farmers and Merchants Bank$1.5B1.3%20-8%
JPMorgan Chase Bank$1.4B1.3%29+520%
Studio Bank$1.2B1.0%2+183%
City National Bank$1.2B1.0%1+59%
Truxton Trust Company$1.1B1.0%1+58%
United Community Bank$1.1B0.9%14-50%
Simmons Bank$1.0B0.9%10+7%
Old National Bank$980M0.9%11-54%
InsBank$906M0.8%3+70%
Wellworth Bank$867M0.8%13+39%
Renasant Bank$830M0.7%7+16%
ServisFirst Bank$825M0.7%1+37%
The Farmers Bank$800M0.7%10+13%
First Commerce Bank$740M0.7%5+38%
First Community Bank of Tennessee$702M0.6%4+32%
Macon Bank and Trust Company$684M0.6%7+51%
First Federal Bank$537M0.5%9+34%
Bank OZK$472M0.4%2no 2021 presence
TriStar Bank$466M0.4%7+32%
First Freedom Bank$465M0.4%3+41%
Citizens Bank$440M0.4%4+16%
PNC Bank$419M0.4%6+1,514%
Southern Bank of Tennessee$385M0.3%4+48%
Heritage Bank & Trust$377M0.3%4+100%
First Vision Bank of Tennessee$357M0.3%5+14%
Coffee County Bank$341M0.3%3+67%
The First National Bank of Middle Tennessee$338M0.3%6+351%
The Huntington National Bank$317M0.3%4+8%
First National Bank$308M0.3%3+19%
Citizens Community Bank$303M0.3%3+21%
First Financial Bank$291M0.3%6-14%
Bank of Dickson$261M0.2%4+4%
Citizens Tri-County Bank$256M0.2%4+46%
Edmonton State Bank$255M0.2%3+41%
Centennial Bank$251M0.2%1no 2021 presence
Sonata Bank$227M0.2%1no 2021 presence
Legends Bank$197M0.2%4+40%
SmartBank$190M0.2%3+28%
Apex Bank$179M0.2%5+126%
Oakworth Capital Bank$163M0.1%1+1,714%
The Park National Bank$161M0.1%3+17%
Citizens Savings Bank and Trust Company$156M0.1%1+86%
Lineage Bank$143M0.1%1+1,075%
Peoples Bank & Trust Company$143M0.1%1+14%
BankTennessee$135M0.1%3+91%
First-Citizens Bank & Trust Company$123M0.1%2+84%
Republic Bank & Trust Company$105M0.1%4+48%
Builtwell Bank$96M0.1%2-1%
Bank of Tennessee$88M0.1%3-2%
CB&S Bank, Inc.$81M0.1%4+10%
First National Bank of Pulaski$78M0.1%1+32%
Bank of Frankewing$77M0.1%1+21%
Traditions First Bank$76M0.1%1+20%
Lawrenceburg Federal Bank$75M0.1%1+32%
C3bank$74M0.1%1no 2021 presence
Wayne County Bank$57M0.1%2no 2021 presence
Commercial Bank$49M<0.1%1+182%
Peoples Bank$35M<0.1%1no 2021 presence
Tower Community Bank$27M<0.1%2+34%
South Central Bank, Inc.$22M<0.1%1no 2021 presence
FSNB$17M<0.1%8-20%
Homeland Community Bank$14M<0.1%1no 2021 presence

The 73 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Davidson CountyTennessee$93.0B745,90449.4%58.4%
Williamson CountyTennessee$31.5B272,06116.7%12.6%
Rutherford CountyTennessee$21.9B386,35211.6%7.2%
Sumner CountyTennessee$9.2B215,5384.9%4.9%
Wilson CountyTennessee$7.7B175,0334.1%4.4%
Maury CountyTennessee$5.8B118,1313.1%1.8%
Coffee CountyTennessee$3.4B62,4191.8%1.3%
Robertson CountyTennessee$2.8B80,1751.5%1.3%
Bedford CountyTennessee$2.4B55,2731.3%1.2%
Dickson CountyTennessee$2.3B58,6621.2%1.5%
Franklin CountyTennessee$1.4B45,5790.8%0.7%
Cheatham CountyTennessee$1.4B42,7780.7%0.7%
Marshall CountyTennessee$1.3B38,0710.7%0.8%
Lawrence CountyTennessee$1.2B46,9140.7%0.9%
Smith CountyTennessee$669M20,9810.4%0.7%
Macon CountyTennessee$643M27,6630.3%0.8%
Hickman CountyTennessee$544M26,2190.3%0.3%
Moore CountyTennessee$510M6,9200.3%0.1%
Cannon CountyTennessee$329M15,2960.2%0.2%
Trousdale CountyTennessee$230M12,6230.1%0.2%

Recruiting in the Nashville-Davidson--Murfreesboro market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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Other markets in Tennessee

All 293 markets and the 1,523 counties with a branch within a CSA or MSA are covered in the Market Intelligence resource. See the methodology for how each figure is built and when to expect updates, or the disclaimer for how this data should, and should not, be read.