Nashville-Davidson--Murfreesboro, TN holds $103.6 billion in deposits across 75 insured institutions and 660 branches, ranking #28 of 293 U.S. markets by economic output. Pinnacle Bank is the largest deposit holder at 20.8% share. The top three institutions hold 42.8% of deposits, which places the market in the fragmented band. Deposits have grown 21% since 2020 while the branch count rose by 15.
Deposit trend
Branches: 645 in 2020 to 660 in 2025. Institutions: 74 to 75. Top-three share: 43.6% to 42.8%. Deposits per branch: $157M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Pinnacle Bank | 21.5B | 20.8% | +56% |
| Bank of America | 13.0B | 12.6% | -4% |
| Regions Bank | 9.8B | 9.5% | -1% |
| Truist Bank | 7.4B | 7.1% | +2% |
| First Horizon Bank | 6.1B | 5.8% | -6% |
| FirstBank | 5.3B | 5.2% | +178% |
| Wilson Bank and Trust | 4.5B | 4.3% | +80% |
| U.S. Bank | 4.2B | 4.0% | +46% |
| Fifth Third Bank | 3.8B | 3.7% | -3% |
| First Farmers and Merchants Bank | 1.5B | 1.5% | +10% |
The 10 largest of 75 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Davidson County | Tennessee | $93,017M | 745,904 | 49.4% |
| Williamson County | Tennessee | $31,510M | 272,061 | 16.7% |
| Rutherford County | Tennessee | $21,930M | 386,352 | 11.6% |
| Sumner County | Tennessee | $9,232M | 215,538 | 4.9% |
| Wilson County | Tennessee | $7,716M | 175,033 | 4.1% |
| Maury County | Tennessee | $5,809M | 118,131 | 3.1% |
| Coffee County | Tennessee | $3,384M | 62,419 | 1.8% |
| Robertson County | Tennessee | $2,848M | 80,175 | 1.5% |
| Bedford County | Tennessee | $2,361M | 55,273 | 1.3% |
| Dickson County | Tennessee | $2,318M | 58,662 | 1.2% |
| Franklin County | Tennessee | $1,429M | 45,579 | 0.8% |
| Cheatham County | Tennessee | $1,407M | 42,778 | 0.7% |
| Marshall County | Tennessee | $1,344M | 38,071 | 0.7% |
| Lawrence County | Tennessee | $1,226M | 46,914 | 0.7% |
| Smith County | Tennessee | $669M | 20,981 | 0.4% |
| Macon County | Tennessee | $642M | 27,663 | 0.3% |
| Hickman County | Tennessee | $544M | 26,219 | 0.3% |
| Moore County | Tennessee | $510M | 6,920 | 0.3% |
| Cannon County | Tennessee | $329M | 15,296 | 0.2% |
| Trousdale County | Tennessee | $230M | 12,623 | 0.1% |
Recruiting in Nashville
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
Start a confidential conversation