Market Intelligence

Marshall County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Marshall County, Tennessee, a core county of the Nashville-Davidson--Murfreesboro, TN market, holds $827M in deposits across 6 insured institutions and 9 branches. First Commerce Bank is the largest deposit holder at 60.2% share. The top three institutions hold 80.1% of deposits, which places the county in the concentrated band. Deposits have grown 28.4% since 2020. It produces $1.3B of output, ranking #1,088 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.3B
#1,088 of 1,523
Total Deposits
$827M
#1,021 of 1,523
Population
38,071
#1,055 of 1,523
GDP per Capita
$35,289
#1,059 of 1,523
Insured Institutions
6
#1,096 of 1,523
Deposits per Branch
$92M
#716 of 1,523
Deposits per Capita
$21,718
#787 of 1,523
Branches per 100k Pop.
23.6
#799 of 1,523
Median Institution Size
$69M
Median deposits of the institutions operating in the county. #1,213 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
93.3%
of market deposits held by banks with $100M to $50B in assets. #275 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
80.1%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+28.4% over 5 years
$644M
2020
$702M
2021
$757M
2022
$791M
2023
$820M
2024
$827M
2025

Branches: 9 in 2020 to 9 in 2025. Institutions: 6 to 6. Top-three share: 80.8% to 80.1%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First Commerce Bank$498M60.2%3+33%
First Farmers and Merchants Bank$86M10.4%1-10%
First National Bank of Pulaski$78M9.4%1+54%
Apex Bank$60M7.2%1+60%
First Horizon Bank$55M6.7%1+18%
CB&S Bank, Inc.$50M6.0%2+25%

The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Nashville-Davidson--Murfreesboro market

Marshall County is one of 20 counties that make up the Nashville-Davidson--Murfreesboro, TN market, a Combined Statistical Area (ranked #28 of 293 U.S. markets by economic output). It produces 0.7% of the market’s output and holds 0.8% of its deposits.

MeasureMarshall CountyShare of Nashville-Davidson--Murfreesboro market
2024 GDP$1.3B0.7%
Deposits$827M0.8%
Population38,0711.6%

View the full Nashville-Davidson--Murfreesboro market profile →

Recruiting in Marshall County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Marshall County, on a retained basis.

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