Wilson County, Tennessee, a core county of the Nashville-Davidson--Murfreesboro, TN market, holds $5.0B in deposits across 17 insured institutions and 39 branches. Wilson Bank and Trust is the largest deposit holder at 45.9% share. The top three banks hold 67% of deposits, which places the county in the Concentrated band. Deposits have grown 31.2% since 2021 while the branch count fell by 4.9%. It produced $7.7B of real gross domestic product in 2024, ranking #431 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 41 in 2021 to 39 in 2026. Institutions: 16 to 17. Top-three share: 66% to 67%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Wilson Bank and Trust | $2.3B | 45.9% | +40% |
| Pinnacle Bank | $598M | 11.9% | +11% |
| First Freedom Bank | $465M | 9.3% | +41% |
| Regions Bank | $276M | 5.5% | +14% |
| Southern Bank of Tennessee | $259M | 5.2% | +52% |
| Truist Bank | $230M | 4.6% | +13% |
| First Horizon Bank | $203M | 4.0% | -11% |
| U.S. Bank | $115M | 2.3% | +89% |
| First Financial Bank | $113M | 2.3% | -12% |
| Bank of America | $90M | 1.8% | +7% |
| Wellworth Bank | $73M | 1.5% | +75% |
| BankTennessee | $69M | 1.4% | +13% |
| Lawrence Bank | $59M | 1.2% | +32% |
| JPMorgan Chase Bank | $55M | 1.1% | no 2021 presence |
| FirstBank | $53M | 1.1% | +93% |
| Bank of Tennessee | $33M | 0.7% | +74% |
| Fifth Third Bank | $15M | 0.3% | no 2021 presence |
The 17 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Nashville-Davidson--Murfreesboro market
Wilson County is one of 20 counties that make up the Nashville-Davidson--Murfreesboro, TN market, a Combined Statistical Area (ranked #28 of 293 U.S. markets by economic output). It produces 4.1% of the market’s output and holds 4.4% of its deposits.
| Measure | Wilson County | Share of parent market |
|---|---|---|
| 2024 GDP | $7.7B | 4.1% |
| Deposits | $5.0B | 4.4% |
| Population | 175,033 | 7.1% |
View the full Nashville-Davidson--Murfreesboro market profile →
Recruiting in Wilson County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Wilson County.
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