Coffee County, Tennessee, a core county of the Nashville-Davidson--Murfreesboro, TN market, holds $1.5B in deposits across 10 insured institutions and 18 branches. Coffee County Bank is the largest deposit holder at 22.4% share. The top three banks hold 49% of deposits, which places the county in the Moderate band. Deposits have grown 32.2% since 2020 while the branch count fell by 10.0%. It produces $3.4B of output, ranking #724 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 20 in 2020 to 18 in 2025. Institutions: 10 to 10. Top-three share: 45% to 49%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Coffee County Bank | $333M | 22.4% | +72% |
| First Vision Bank of Tennessee | $206M | 13.8% | +63% |
| Citizens Bank of Lafayette | $185M | 12.4% | +47% |
| FirstBank | $161M | 10.8% | +7% |
| Peoples Bank & Trust Company | $145M | 9.7% | +49% |
| Citizens Tri-County Bank | $129M | 8.7% | +35% |
| U.S. Bank | $126M | 8.5% | +131% |
| Old National Bank | $96M | 6.5% | no 2020 presence |
| SmartBank | $64M | 4.3% | -30% |
| Regions Bank | $41M | 2.8% | +30% |
The 10 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Nashville-Davidson--Murfreesboro market
Coffee County is one of 20 counties that make up the Nashville-Davidson--Murfreesboro, TN market, a Combined Statistical Area (ranked #28 of 293 U.S. markets by economic output). It produces 1.8% of the market’s output and holds 1.4% of its deposits.
| Measure | Coffee County | Share of parent market |
|---|---|---|
| 2024 GDP | $3.4B | 1.8% |
| Deposits | $1.5B | 1.4% |
| Population | 62,419 | 2.5% |
View the full Nashville-Davidson--Murfreesboro market profile →
Recruiting in Coffee County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Coffee County.
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