Market Intelligence

Sumner County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Sumner County, Tennessee, a core county of the Nashville-Davidson--Murfreesboro, TN market, holds $5.5B in deposits across 24 insured institutions and 56 branches. First Horizon Bank is the largest deposit holder at 15.1% share. The top three institutions hold 37.0% of deposits, which places the county in the fragmented band. Deposits have grown 27.2% since 2020 while the branch count rose by 3. It produces $9.2B of output, ranking #381 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$9.2B
#381 of 1,523
Population
215,538
#334 of 1,523
GDP per Capita
$42,834
#800 of 1,523
Deposit market
Total Deposits
$5.5B
#312 of 1,523
Deposits per Capita
$25,679
#571 of 1,523
Deposits per Branch
$99M
#612 of 1,523
Competitive structure
Insured Institutions
24
#159 of 1,523
Branches per 100k Pop.
26.0
#662 of 1,523
Median Deposits per Institution
$156M
The median deposits booked by a single institution in the county. #498 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
42.2%
of county deposits held by banks with $100M to $50B in assets. #1,090 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
37.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+27.2% over 5 years
$4.4B
2020
$5.1B
2021
$5.6B
2022
$5.3B
2023
$5.5B
2024
$5.5B
2025

Branches: 53 in 2020 to 56 in 2025. Institutions: 22 to 24. Top-three share: 43.2% to 37.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First Horizon Bank$834M15.1%4-3%
Volunteer Bank$665M12.0%7+21%
Regions Bank$546M9.9%4+17%
Pinnacle Bank$517M9.3%3+154%
Wilson Bank and Trust$403M7.3%3+190%
Bank of America$391M7.1%3+8%
The Farmers Bank$356M6.4%3+10%
Edmonton State Bank$234M4.2%3no 2020 presence
U.S. Bank$221M4.0%3+46%
Fifth Third Bank$185M3.3%3+51%

The 10 largest of 24 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Nashville-Davidson--Murfreesboro market

Sumner County is one of 20 counties that make up the Nashville-Davidson--Murfreesboro, TN market, a Combined Statistical Area (ranked #28 of 293 U.S. markets by economic output). It produces 4.9% of the market’s output and holds 5.3% of its deposits.

MeasureSumner CountyShare of parent market
2024 GDP$9.2B4.9%
Deposits$5.5B5.3%
Population215,5388.8%

View the full Nashville-Davidson--Murfreesboro market profile →

Recruiting in Sumner County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Sumner County, on a retained basis.

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