Market Intelligence

Cheatham County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Cheatham County, Tennessee, a county in the Nashville-Davidson--Murfreesboro, TN market, holds $775M in deposits across 5 insured institutions and 11 branches. Pinnacle Bank is the largest deposit holder at 32.3% share. The top three institutions hold 79.2% of deposits, which places the county in the concentrated band. Deposits have grown 31.9% since 2020 while the branch count rose by 1. It produces $1.4B of output, ranking #1,075 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.4B
#1,075 of 1,523
Total Deposits
$775M
#1,047 of 1,523
Population
42,778
#998 of 1,523
GDP per Capita
$32,885
#1,123 of 1,523
Insured Institutions
5
#1,158 of 1,523
Deposits per Branch
$70M
#1,067 of 1,523
Deposits per Capita
$18,120
#996 of 1,523
Branches per 100k Pop.
25.7
#679 of 1,523
Median Institution Size
$156M
Median deposits of the institutions operating in the county. #501 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
47.6%
of market deposits held by banks with $100M to $50B in assets. #1,012 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
79.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+31.9% over 5 years
$588M
2020
$665M
2021
$729M
2022
$744M
2023
$741M
2024
$775M
2025

Branches: 10 in 2020 to 11 in 2025. Institutions: 4 to 5. Top-three share: 81.8% to 79.2%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Pinnacle Bank$250M32.3%1+60%
United Community Bank$208M26.8%3no 2020 presence
U.S. Bank National Association$156M20.1%2+45%
First Financial Bank, National Association$123M15.9%3+1%
Legends Bank$38M4.9%2no 2020 presence

The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Nashville-Davidson--Murfreesboro market

Cheatham County is one of 20 counties that make up the Nashville-Davidson--Murfreesboro, TN market, a Combined Statistical Area (ranked #28 of 293 U.S. markets by economic output). It produces 0.7% of the market’s output and holds 0.7% of its deposits.

MeasureCheatham CountyShare of Nashville-Davidson--Murfreesboro market
2024 GDP$1.4B0.7%
Deposits$775M0.7%
Population42,7781.7%

View the full Nashville-Davidson--Murfreesboro market profile →

Recruiting in Cheatham County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Cheatham County, on a retained basis.

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