Market Intelligence

Hocking County, OH

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Hocking County, Ohio, a county in the Columbus-Marion-Zanesville, OH market, holds $496M in deposits across 5 insured institutions and 8 branches. The Merchants National Bank is the largest deposit holder at 32.4% share. The top three banks hold 79% of deposits, which places the county in the Concentrated band. Deposits have grown 18.0% since 2020. It produces $634M of output, ranking #1,308 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$634M
#1,308 of 1,523
Population
27,512
#1,192 of 1,523
GDP per Capita
$23,063
#1,413 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$496M
#1,211 of 1,523
Deposits per Capita
$18,029
#1,002 of 1,523
Deposits per Branch
$62M
#1,216 of 1,523
Competitive structure
Insured Institutions
5
#1,180 of 1,523
Branches per 100k Pop.
29.1
#515 of 1,523
Median Deposits per Institution
$76M
The median deposits booked by a single institution in the county. #1,130 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
77.0%
of county deposits held by banks with $100M to $100B in assets. #664 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
79%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+18.0% over 5 years
$420M
2020
$452M
2021
$472M
2022
$458M
2023
$477M
2024
$496M
2025

Branches: 8 in 2020 to 8 in 2025. Institutions: 5 to 5. Top-three share: 82% to 79%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Merchants National Bank$161M32.4%2-8%
The Vinton County National Bank$155M31.3%2+45%
PNC Bank$76M15.3%2+22%
The Park National Bank$66M13.4%1+86%
U.S. Bank$38M7.7%1-7%

The 5 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Columbus-Marion-Zanesville market

Hocking County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 0.4% of the market’s output and holds 0.4% of its deposits.

MeasureHocking CountyShare of parent market
2024 GDP$634M0.4%
Deposits$496M0.4%
Population27,5121.0%

View the full Columbus-Marion-Zanesville market profile →

Recruiting in Hocking County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hocking County.

See how we help banks recruit commercial banking talent