Hocking County, Ohio, a county in the Columbus-Marion-Zanesville, OH market, holds $496M in deposits across 5 insured institutions and 8 branches. The Merchants National Bank is the largest deposit holder at 32.4% share. The top three institutions hold 79.0% of deposits, which places the county in the concentrated band. Deposits have grown 18.0% since 2020. It produces $634M of output, ranking #1,308 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 8 in 2020 to 8 in 2025. Institutions: 5 to 5. Top-three share: 81.8% to 79.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The Merchants National Bank | $161M | 32.4% | -8% |
| THE VINTON COUNTY NATIONAL BANK | $155M | 31.3% | +45% |
| PNC Bank, National Association | $76M | 15.3% | +22% |
| The Park National Bank | $66M | 13.4% | +86% |
| U.S. Bank National Association | $38M | 7.7% | -7% |
The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Columbus-Marion-Zanesville market
Hocking County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 0.4% of the market’s output and holds 0.4% of its deposits.
| Measure | Hocking County | Share of Columbus-Marion-Zanesville market |
|---|---|---|
| 2024 GDP | $634M | 0.4% |
| Deposits | $496M | 0.4% |
| Population | 27,512 | 1.0% |
View the full Columbus-Marion-Zanesville market profile →
Recruiting in Hocking County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hocking County, on a retained basis.
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