Market Intelligence

Macon County, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Macon County, Tennessee, a county in the Nashville-Davidson--Murfreesboro, TN market, holds $895M in deposits across 3 insured institutions and 9 branches. Macon Bank and Trust Company is the largest deposit holder at 56.8% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 49.2% since 2020 while the branch count fell by 1. It produces $642M of output, ranking #1,304 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$642M
#1,304 of 1,523
Total Deposits
$895M
#991 of 1,523
Population
27,663
#1,188 of 1,523
GDP per Capita
$23,226
#1,409 of 1,523
Insured Institutions
3
#1,371 of 1,523
Deposits per Branch
$99M
#603 of 1,523
Deposits per Capita
$32,336
#300 of 1,523
Branches per 100k Pop.
32.5
#389 of 1,523
Median Institution Size
$354M
Median deposits of the institutions operating in the county. #108 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
96.3%
of market deposits held by banks with $100M to $50B in assets. #237 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+49.2% over 5 years
$599M
2020
$699M
2021
$751M
2022
$798M
2023
$843M
2024
$895M
2025

Branches: 10 in 2020 to 9 in 2025. Institutions: 3 to 3. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Macon Bank and Trust Company$508M56.8%4+63%
Citizens Bank of Lafayette$354M39.5%4+43%
First Horizon Bank$33M3.7%1-19%

The 3 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Nashville-Davidson--Murfreesboro market

Macon County is one of 20 counties that make up the Nashville-Davidson--Murfreesboro, TN market, a Combined Statistical Area (ranked #28 of 293 U.S. markets by economic output). It produces 0.3% of the market’s output and holds 0.9% of its deposits.

MeasureMacon CountyShare of Nashville-Davidson--Murfreesboro market
2024 GDP$642M0.3%
Deposits$895M0.9%
Population27,6631.1%

View the full Nashville-Davidson--Murfreesboro market profile →

Recruiting in Macon County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Macon County, on a retained basis.

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