Market Intelligence

Morrow County, OH

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Morrow County, Ohio, a county in the Columbus-Marion-Zanesville, OH market, holds $334M in deposits across 5 insured institutions and 6 branches. The Park National Bank is the largest deposit holder at 27.3% share. The top three institutions hold 68.6% of deposits, which places the county in the concentrated band. Deposits have grown 17.4% since 2020. It produces $697M of output, ranking #1,285 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$697M
#1,285 of 1,523
Total Deposits
$334M
#1,315 of 1,523
Population
36,305
#1,084 of 1,523
GDP per Capita
$19,208
#1,480 of 1,523
Insured Institutions
5
#1,201 of 1,523
Deposits per Branch
$56M
#1,320 of 1,523
Deposits per Capita
$9,187
#1,438 of 1,523
Branches per 100k Pop.
16.5
#1,207 of 1,523
Median Institution Size
$54M
Median deposits of the institutions operating in the county. #1,371 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
59.9%
of market deposits held by banks with $100M to $50B in assets. #840 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
68.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+17.4% over 5 years
$284M
2020
$319M
2021
$336M
2022
$333M
2023
$333M
2024
$334M
2025

Branches: 6 in 2020 to 6 in 2025. Institutions: 5 to 5. Top-three share: 73.4% to 68.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Park National Bank$91M27.3%1-5%
JPMorgan Chase Bank, National Association$83M24.9%1+29%
CNB Bank$54M16.3%1+22%
First Federal Bank of Ohio$54M16.3%2+13%
U.S. Bank National Association$51M15.2%1+63%

The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Columbus-Marion-Zanesville market

Morrow County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 0.4% of the market’s output and holds 0.3% of its deposits.

MeasureMorrow CountyShare of Columbus-Marion-Zanesville market
2024 GDP$697M0.4%
Deposits$334M0.3%
Population36,3051.3%

View the full Columbus-Marion-Zanesville market profile →

Recruiting in Morrow County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Morrow County, on a retained basis.

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