Market Intelligence

Morrow County, OH

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Morrow County, Ohio, a county in the Columbus-Marion-Zanesville, OH market, holds $334M in deposits across 5 insured institutions and 6 branches. The Park National Bank is the largest deposit holder at 27.3% share. The top three banks hold 69% of deposits, which places the county in the Concentrated band. Deposits have grown 17.4% since 2020. It produces $697M of output, ranking #1,285 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$697M
#1,285 of 1,523
Population
36,305
#1,084 of 1,523
GDP per Capita
$19,208
#1,480 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$334M
#1,315 of 1,523
Deposits per Capita
$9,187
#1,438 of 1,523
Deposits per Branch
$56M
#1,320 of 1,523
Competitive structure
Insured Institutions
5
#1,201 of 1,523
Branches per 100k Pop.
16.5
#1,207 of 1,523
Median Deposits per Institution
$54M
The median deposits booked by a single institution in the county. #1,371 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
59.9%
of county deposits held by banks with $100M to $100B in assets. #970 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
69%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+17.4% over 5 years
$284M
2020
$319M
2021
$336M
2022
$333M
2023
$333M
2024
$334M
2025

Branches: 6 in 2020 to 6 in 2025. Institutions: 5 to 5. Top-three share: 73% to 69%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Park National Bank$91M27.3%1-5%
JPMorgan Chase Bank$83M24.9%1+29%
CNB Bank$54M16.3%1+22%
First Federal Bank of Ohio$54M16.3%2+13%
U.S. Bank$51M15.2%1+63%

The 5 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Columbus-Marion-Zanesville market

Morrow County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 0.4% of the market’s output and holds 0.3% of its deposits.

MeasureMorrow CountyShare of parent market
2024 GDP$697M0.4%
Deposits$334M0.3%
Population36,3051.3%

View the full Columbus-Marion-Zanesville market profile →

Recruiting in Morrow County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Morrow County.

See how we help banks recruit commercial banking talent