Market Intelligence

Pickaway County, OH

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Pickaway County, Ohio, a county in the Columbus-Marion-Zanesville, OH market, holds $1.0B in deposits across 10 insured institutions and 16 branches. The Savings Bank is the largest deposit holder at 33.8% share. The top three institutions hold 59.3% of deposits, which places the county in the moderately concentrated band. Deposits have grown 30.5% since 2020. It produces $1.9B of output, ranking #944 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.9B
#944 of 1,523
Total Deposits
$1.0B
#915 of 1,523
Population
62,978
#823 of 1,523
GDP per Capita
$30,800
#1,201 of 1,523
Insured Institutions
10
#704 of 1,523
Deposits per Branch
$65M
#1,158 of 1,523
Deposits per Capita
$16,608
#1,090 of 1,523
Branches per 100k Pop.
25.4
#692 of 1,523
Median Institution Size
$74M
Median deposits of the institutions operating in the county. #1,153 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
64.9%
of market deposits held by banks with $100M to $50B in assets. #771 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
59.3%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+30.5% over 5 years
$801M
2020
$902M
2021
$982M
2022
$989M
2023
$1.0B
2024
$1.0B
2025

Branches: 16 in 2020 to 16 in 2025. Institutions: 10 to 10. Top-three share: 62.6% to 59.3%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Savings Bank$354M33.8%4+16%
THE VINTON COUNTY NATIONAL BANK$162M15.5%3+56%
Kingston National Bank$104M10.0%2+97%
JPMorgan Chase Bank, National Association$100M9.6%1+9%
The Huntington National Bank$81M7.7%1+75%
PNC Bank, National Association$68M6.5%1+20%
Fifth Third Bank, National Association$66M6.3%1+5%
U.S. Bank National Association$53M5.1%1+27%
WesBanco Bank, Inc.$39M3.7%1+80%
North Valley Bank$19M1.8%1+6%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Columbus-Marion-Zanesville market

Pickaway County is one of 18 counties that make up the Columbus-Marion-Zanesville, OH market, a Combined Statistical Area (ranked #31 of 293 U.S. markets by economic output). It produces 1.1% of the market’s output and holds 0.8% of its deposits.

MeasurePickaway CountyShare of Columbus-Marion-Zanesville market
2024 GDP$1.9B1.1%
Deposits$1.0B0.8%
Population62,9782.3%

View the full Columbus-Marion-Zanesville market profile →

Recruiting in Pickaway County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pickaway County, on a retained basis.

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