Market Intelligence

Trousdale County, TN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Trousdale County, Tennessee, a county in the Nashville-Davidson--Murfreesboro, TN market, holds $253M in deposits across 2 insured institutions and 2 branches. Wilson Bank and Trust is the largest deposit holder at 53.6% share. The top three banks hold 100% of deposits, which places the county in the Concentrated band. Deposits have grown 26.9% since 2020. It produces $230M of output, ranking #1,478 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$230M
#1,478 of 1,523
Population
12,623
#1,418 of 1,523
GDP per Capita
$18,178
#1,491 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$253M
#1,378 of 1,523
Deposits per Capita
$20,031
#887 of 1,523
Deposits per Branch
$126M
#328 of 1,523
Competitive structure
Insured Institutions
2
#1,479 of 1,523
Branches per 100k Pop.
15.8
#1,243 of 1,523
Median Deposits per Institution
$126M
The median deposits booked by a single institution in the county. #672 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
100.0%
of county deposits held by banks with $100M to $100B in assets. #220 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
100%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+26.9% over 5 years
$199M
2020
$214M
2021
$233M
2022
$240M
2023
$248M
2024
$253M
2025

Branches: 2 in 2020 to 2 in 2025. Institutions: 2 to 2. Top-three share: 100% to 100%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wilson Bank and Trust$135M53.6%1+50%
First National Bank$117M46.4%1no 2020 presence

The 2 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Nashville-Davidson--Murfreesboro market

Trousdale County is one of 20 counties that make up the Nashville-Davidson--Murfreesboro, TN market, a Combined Statistical Area (ranked #28 of 293 U.S. markets by economic output). It produces 0.1% of the market’s output and holds 0.2% of its deposits.

MeasureTrousdale CountyShare of parent market
2024 GDP$230M0.1%
Deposits$253M0.2%
Population12,6230.5%

View the full Nashville-Davidson--Murfreesboro market profile →

Recruiting in Trousdale County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Trousdale County.

See how we help banks recruit commercial banking talent