Market Intelligence

Walton County, GA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Walton County, Georgia, a core county of the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, holds $2.0B in deposits across 12 insured institutions and 17 branches. Synovus Bank is the largest deposit holder at 31.6% share. The top three banks hold 66% of deposits, which places the county in the Concentrated band. Deposits have grown 72.2% since 2020 while the branch count rose by 13.3%. It produces $3.3B of output, ranking #736 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.3B
#736 of 1,523
Population
112,696
#563 of 1,523
GDP per Capita
$28,987
#1,270 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.0B
#655 of 1,523
Deposits per Capita
$17,633
#1,024 of 1,523
Deposits per Branch
$117M
#404 of 1,523
Competitive structure
Insured Institutions
12
#553 of 1,523
Branches per 100k Pop.
15.1
#1,283 of 1,523
Median Deposits per Institution
$77M
The median deposits booked by a single institution in the county. #1,120 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
63.9%
of county deposits held by banks with $100M to $100B in assets. #917 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
66%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+72.2% over 5 years
$1.2B
2020
$1.6B
2021
$1.5B
2022
$1.5B
2023
$1.7B
2024
$2.0B
2025

Branches: 15 in 2020 to 17 in 2025. Institutions: 11 to 12. Top-three share: 64% to 66%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Synovus Bank$627M31.6%2+53%
Wells Fargo Bank$377M19.0%2+239%
Pinnacle Bank$314M15.8%3+256%
Bank of America$202M10.2%2+450%
Bank OZK$173M8.7%1+120%
United Community Bank$78M3.9%1+188%
Truist Bank$75M3.8%1-60%
Bank of Madison$66M3.3%1+48%
Fifth Third Bank$40M2.0%1+76%
Regions Bank$23M1.2%1no 2020 presence
Legacy State Bank$11M0.5%1no 2020 presence
Woodforest National Bank$2M0.1%1-14%

The 12 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Atlanta--Athens-Clarke County--Sandy Springs market

Walton County is one of 42 counties that make up the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL market, a Combined Statistical Area (ranked #10 of 293 U.S. markets by economic output). It produces 0.6% of the market’s output and holds 0.7% of its deposits.

MeasureWalton CountyShare of parent market
2024 GDP$3.3B0.6%
Deposits$2.0B0.7%
Population112,6961.5%

View the full Atlanta--Athens-Clarke County--Sandy Springs market profile →

Recruiting in Walton County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Walton County.

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