Market Intelligence

Clay County, MO

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Clay County, Missouri, a core county of the Kansas City-Overland Park-Kansas City, MO-KS market, holds $5.9B in deposits across 27 insured institutions and 65 branches. Bank of America, National Association is the largest deposit holder at 16.1% share. The top three institutions hold 35.5% of deposits, which places the county in the fragmented band. Deposits have grown 28.4% since 2020 while the branch count fell by 4. It produces $14.2B of output, ranking #283 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$14.2B
#283 of 1,523
Population
265,032
#279 of 1,523
GDP per Capita
$53,512
#489 of 1,523
Deposit market
Total Deposits
$5.9B
#298 of 1,523
Deposits per Capita
$22,095
#760 of 1,523
Deposits per Branch
$90M
#739 of 1,523
Competitive structure
Insured Institutions
27
#117 of 1,523
Branches per 100k Pop.
24.5
#741 of 1,523
Median Deposits per Institution
$145M
The median deposits booked by a single institution in the county. #550 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
67.5%
of county deposits held by banks with $100M to $50B in assets. #719 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
35.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+28.4% over 5 years
$4.6B
2020
$5.1B
2021
$5.4B
2022
$5.4B
2023
$5.5B
2024
$5.9B
2025

Branches: 69 in 2020 to 65 in 2025. Institutions: 24 to 27. Top-three share: 38.8% to 35.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank of America$940M16.1%4+24%
Commerce Bank$619M10.6%4+28%
The Central Trust Bank$520M8.9%9no 2020 presence
NBH Bank$388M6.6%3+12%
Security Bank of Kansas City$338M5.8%4+15%
UMB Bank$335M5.7%3+49%
North American Savings Bank, F.S.B.$324M5.5%2+37%
U.S. Bank$300M5.1%3+21%
Kearney Trust Company$281M4.8%2+32%
Pony Express Bank$278M4.8%1+79%

The 10 largest of 27 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Kansas City-Overland Park-Kansas City market

Clay County is one of 22 counties that make up the Kansas City-Overland Park-Kansas City, MO-KS market, a Combined Statistical Area (ranked #33 of 293 U.S. markets by economic output). It produces 8.6% of the market’s output and holds 5.4% of its deposits.

MeasureClay CountyShare of parent market
2024 GDP$14.2B8.6%
Deposits$5.9B5.4%
Population265,03210.2%

View the full Kansas City-Overland Park-Kansas City market profile →

Recruiting in Clay County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Clay County, on a retained basis.

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