Market Intelligence

Clay County, MO

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Clay County, Missouri, a core county of the Kansas City-Overland Park-Kansas City, MO-KS market, holds $5.9B in deposits across 26 insured institutions and 65 branches. Bank of America is the largest deposit holder at 13.7% share. The top three banks hold 34% of deposits, which places the county in the Fragmented band. Deposits have grown 15.8% since 2021. It produced $14.2B of real gross domestic product in 2024, ranking #283 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$14.2B
#283 of 1,523
Population
265,032
#279 of 1,523
GDP per Capita
$53,512
#489 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$5.9B
#304 of 1,523
Deposits per Capita
$22,137
#780 of 1,523
Deposits per Branch
$90M
#771 of 1,523
Competitive structure
Insured Institutions
26
#120 of 1,523
Branches per 100k Pop.
24.5
#735 of 1,523
Median Deposits per Institution
$142M
The median deposits booked by a single institution in the county. #585 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
77.1%
of county deposits held by banks with $100M to $100B in assets. #632 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
34%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+15.8% over 5 years
$5.1B
2021
$5.4B
2022
$5.4B
2023
$5.5B
2024
$5.9B
2025
$5.9B
2026

Branches: 65 in 2021 to 65 in 2026. Institutions: 26 to 26. Top-three share: 40% to 34%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Bank of America$803M13.7%3-7%
Commerce Bank$668M11.4%4+14%
The Central Trust Bank$541M9.2%9-4%
NBH Bank$384M6.5%3+3%
UMB Bank$376M6.4%3+37%
Verimore Bank$344M5.9%5+26%
North American Savings Bank, F.S.B.$334M5.7%2+39%
Security Bank of Kansas City$332M5.7%4-5%
Pony Express Bank$317M5.4%1+34%
U.S. Bank$309M5.3%3+18%
HNB National Bank$294M5.0%2+21%
Academy Bank$251M4.3%4+52%
Southern Bank$155M2.6%3+36%
BMO Bank$129M2.2%3+5%
Arvest Bank$101M1.7%2+73%
Capitol Federal Savings Bank$83M1.4%2+36%
JPMorgan Chase Bank$80M1.4%3+1,097%
First National Bank of Omaha$78M1.3%1+11%
nbkc bank$72M1.2%1-11%
The Nodaway Valley Bank$60M1.0%1+263%
First Federal Bank of Kansas City$57M1.0%1-11%
Hawthorn Bank$32M0.5%1no 2021 presence
Goppert Financial Bank$24M0.4%1-6%
Community Bank of Missouri$20M0.3%1+24%
The Union State Bank of Everest$15M0.2%1no 2021 presence
Farmers State Bank$7M0.1%1no 2021 presence

The 26 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Kansas City-Overland Park-Kansas City market

Clay County is one of 22 counties that make up the Kansas City-Overland Park-Kansas City, MO-KS market, a Combined Statistical Area (ranked #33 of 293 U.S. markets by economic output). It produces 8.6% of the market’s output and holds 5.4% of its deposits.

MeasureClay CountyShare of parent market
2024 GDP$14.2B8.6%
Deposits$5.9B5.4%
Population265,03210.2%

View the full Kansas City-Overland Park-Kansas City market profile →

Recruiting in Clay County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Clay County.

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