Market Intelligence

Monmouth County, NJ

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Monmouth County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $29.8B in deposits across 22 insured institutions and 186 branches. TD Bank, National Association is the largest deposit holder at 14.1% share. The top three banks hold 39% of deposits, which places the county in the Fragmented band. Deposits have grown 1.7% since 2020 while the branch count fell by 21.5%. It produces $42.0B of output, ranking #112 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$42.0B
#112 of 1,523
Population
651,035
#110 of 1,523
GDP per Capita
$64,470
#269 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$29.8B
#85 of 1,523
Deposits per Capita
$45,808
#123 of 1,523
Deposits per Branch
$160M
#159 of 1,523
Competitive structure
Insured Institutions
22
#182 of 1,523
Branches per 100k Pop.
28.6
#542 of 1,523
Median Deposits per Institution
$811M
The median deposits booked by a single institution in the county. #13 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
28.6%
of county deposits held by banks with $100M to $100B in assets. #1,368 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
39%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+1.7% over 5 years
$29.3B
2020
$32.3B
2021
$33.7B
2022
$30.7B
2023
$32.2B
2024
$29.8B
2025

Branches: 237 in 2020 to 186 in 2025. Institutions: 24 to 22. Top-three share: 42% to 39%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
TD Bank$4.2B14.1%15-8%
Bank of America$3.9B13.0%14+5%
Wells Fargo Bank$3.4B11.5%21-16%
JPMorgan Chase Bank$3.4B11.3%18+42%
Santander Bank$3.3B11.0%15+6%
PNC Bank$2.0B6.6%14+1%
OceanFirst Bank$1.9B6.3%6+12%
Manasquan Bank$1.7B5.7%9+66%
Valley National Bank$1.0B3.5%10+21%
Provident Bank$1.0B3.4%13+74%
Citizens Bank$837M2.8%9-57%
Kearny Bank$785M2.6%9+2%
Columbia Bank$487M1.6%5+72%
Flagstar Bank$432M1.4%5+33%
Amboy Bank$384M1.3%10+11%
Manufacturers and Traders Trust Company$332M1.1%5-23%
Fulton Bank$234M0.8%2+17%
First Commerce Bank$181M0.6%2-12%
ConnectOne Bank$173M0.6%1+188%
BCB Community Bank$79M0.3%1+28%
Mid Penn Bank$73M0.2%1no 2020 presence
Hanover Community Bank$25M0.1%1no 2020 presence

The 22 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New York-Newark market

Monmouth County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 2.0% of the market’s output and holds 1.0% of its deposits.

MeasureMonmouth CountyShare of parent market
2024 GDP$42.0B2.0%
Deposits$29.8B1.0%
Population651,0352.9%

View the full New York-Newark market profile →

Recruiting in Monmouth County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Monmouth County.

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