Market Intelligence

Ocean County, NJ

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Ocean County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $23.7B in deposits across 20 insured institutions and 136 branches. TD Bank, National Association is the largest deposit holder at 22.5% share. The top three institutions hold 47.5% of deposits, which places the county in the moderately concentrated band. Deposits have grown 26.9% since 2020 while the branch count fell by 22. It produces $24.6B of output, ranking #189 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$24.6B
#189 of 1,523
Total Deposits
$23.7B
#102 of 1,523
Population
673,746
#106 of 1,523
GDP per Capita
$36,508
#1,017 of 1,523
Insured Institutions
20
#217 of 1,523
Deposits per Branch
$174M
#129 of 1,523
Deposits per Capita
$35,187
#243 of 1,523
Branches per 100k Pop.
20.2
#996 of 1,523
Median Institution Size
$583M
Median deposits of the institutions operating in the county. #24 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
27.8%
of market deposits held by banks with $100M to $50B in assets. #1,275 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
47.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+26.9% over 5 years
$18.7B
2020
$21.6B
2021
$24.4B
2022
$24.0B
2023
$23.4B
2024
$23.7B
2025

Branches: 158 in 2020 to 136 in 2025. Institutions: 20 to 20. Top-three share: 46.2% to 47.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
TD Bank, National Association$5.3B22.5%18+34%
OceanFirst Bank, National Association$3.5B14.8%11+40%
JPMorgan Chase Bank, National Association$2.4B10.3%10+80%
Wells Fargo Bank, National Association$2.3B9.7%17+7%
Santander Bank, N.A.$2.2B9.3%13+22%
Bank of America, National Association$1.9B8.0%10+8%
PNC Bank, National Association$1.5B6.3%8+102%
Provident Bank$972M4.1%8+316%
Manasquan Bank$797M3.4%5+79%
Citizens Bank, National Association$621M2.6%8-41%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the New York-Newark market

Ocean County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 1.2% of the market’s output and holds 0.8% of its deposits.

MeasureOcean CountyShare of New York-Newark market
2024 GDP$24.6B1.2%
Deposits$23.7B0.8%
Population673,7463.0%

View the full New York-Newark market profile →

Recruiting in Ocean County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Ocean County, on a retained basis.

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