Union County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $24.5B in deposits across 29 insured institutions and 147 branches. Wells Fargo Bank, National Association is the largest deposit holder at 20.9% share. The top three banks hold 47% of deposits, which places the county in the Moderate band. Deposits have fallen 16.1% since 2020 while the branch count fell by 15.0%. It produces $41.4B of output, ranking #114 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 173 in 2020 to 147 in 2025. Institutions: 30 to 29. Top-three share: 59% to 47%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Wells Fargo Bank | $5.1B | 20.9% | -53% |
| Bank of America | $3.6B | 14.8% | +2% |
| TD Bank | $2.7B | 10.9% | +1% |
| JPMorgan Chase Bank | $1.8B | 7.5% | +44% |
| Union County Savings Bank | $1.4B | 5.7% | -9% |
| Santander Bank | $1.3B | 5.2% | +19% |
| ConnectOne Bank | $1.2B | 4.9% | +37% |
| Citizens Bank | $916M | 3.7% | -40% |
| PNC Bank | $912M | 3.7% | -9% |
| Valley National Bank | $811M | 3.3% | +11% |
| Columbia Bank | $810M | 3.3% | +49% |
| Northfield Bank | $729M | 3.0% | +140% |
| Spencer Savings Bank, SLA | $450M | 1.8% | +33% |
| Flagstar Bank | $391M | 1.6% | +11% |
| Provident Bank | $383M | 1.6% | +29% |
| Peapack Private Bank & Trust | $323M | 1.3% | +13% |
| Haven Savings Bank | $244M | 1.0% | +4% |
| Crown Bank | $231M | 0.9% | +62% |
| Unity Bank | $204M | 0.8% | +16% |
| Popular Bank | $193M | 0.8% | +54% |
| Manufacturers and Traders Trust Company | $189M | 0.8% | +5% |
| OceanFirst Bank | $154M | 0.6% | -17% |
| BCB Community Bank | $148M | 0.6% | +75% |
| Capital One | $147M | 0.6% | -40% |
| Kearny Bank | $67M | 0.3% | -16% |
| Lusitania Savings Bank | $54M | 0.2% | +57% |
| Somerset Regal Bank | $29M | 0.1% | no 2020 presence |
| First Bank | $9M | <0.1% | no 2020 presence |
| Blue Foundry Bank | $8M | <0.1% | no 2020 presence |
The 29 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the New York-Newark market
Union County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 1.9% of the market’s output and holds 0.8% of its deposits.
| Measure | Union County | Share of parent market |
|---|---|---|
| 2024 GDP | $41.4B | 1.9% |
| Deposits | $24.5B | 0.8% |
| Population | 601,863 | 2.7% |
View the full New York-Newark market profile →
Recruiting in Union County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Union County.
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