Market Intelligence

Union County, NJ

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Union County, New Jersey, a core county of the New York-Newark, NY-NJ-CT-PA market, holds $25.1B in deposits across 30 insured institutions and 146 branches. Wells Fargo Bank is the largest deposit holder at 22.6% share. The top three banks hold 47% of deposits, which places the county in the Moderate band. Deposits have fallen 22.4% since 2021 while the branch count fell by 13.1%. It produced $41.4B of real gross domestic product in 2024, ranking #114 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$41.4B
#114 of 1,523
Population
601,863
#118 of 1,523
GDP per Capita
$68,781
#207 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$25.1B
#100 of 1,523
Deposits per Capita
$41,738
#171 of 1,523
Deposits per Branch
$172M
#144 of 1,523
Competitive structure
Insured Institutions
30
#96 of 1,523
Branches per 100k Pop.
24.3
#753 of 1,523
Median Deposits per Institution
$340M
The median deposits booked by a single institution in the county. #130 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
31.4%
of county deposits held by banks with $100M to $100B in assets. #1,309 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
47%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-22.4% over 5 years
$32.4B
2021
$32.2B
2022
$28.5B
2023
$24.4B
2024
$24.4B
2025
$25.1B
2026

Branches: 168 in 2021 to 146 in 2026. Institutions: 29 to 30. Top-three share: 59% to 47%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$5.7B22.6%14-52%
Bank of America$3.6B14.1%15-18%
TD Bank$2.7B10.6%12-10%
JPMorgan Chase Bank$1.9B7.5%12+24%
Union County Savings Bank$1.3B5.4%4-17%
Santander Bank$1.3B5.0%9+9%
ConnectOne Bank$1.2B4.9%4+40%
PNC Bank$922M3.7%9-18%
Citizens Bank$921M3.7%12-45%
Columbia Bank$829M3.3%6-12%
Valley National Bank$758M3.0%6-8%
Northfield Bank$754M3.0%5+114%
Spencer Savings Bank, SLA$445M1.8%4-13%
Provident Bank$420M1.7%5+13%
Flagstar Bank$405M1.6%5+14%
Peapack Private Bank & Trust$274M1.1%1-13%
Haven Savings Bank$239M1.0%3-7%
Unity Bank$222M0.9%3+22%
Popular Bank$222M0.9%1+92%
Manufacturers and Traders Trust Company$191M0.8%3+7%
Crown Bank$188M0.7%3+2%
BCB Community Bank$153M0.6%1+48%
OceanFirst Bank$151M0.6%1-9%
Capital One$140M0.6%2-34%
First Bank$77M0.3%1no 2021 presence
Kearny Bank$64M0.3%1-23%
Lusitania Savings Bank$63M0.3%1+61%
Somerset Regal Bank$32M0.1%1-40%
Blue Foundry Bank$10M<0.1%1no 2021 presence
BNY Mellon$0M0.0%1no 2021 presence

The 30 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the New York-Newark market

Union County is one of 30 counties that make up the New York-Newark, NY-NJ-CT-PA market, a Combined Statistical Area (ranked #1 of 293 U.S. markets by economic output). It produces 1.9% of the market’s output and holds 0.8% of its deposits.

MeasureUnion CountyShare of parent market
2024 GDP$41.4B1.9%
Deposits$25.1B0.8%
Population601,8632.7%

View the full New York-Newark market profile →

Recruiting in Union County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Union County.

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