Market Intelligence

Camden County, NJ

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Camden County, New Jersey, a core county of the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, holds $15.0B in deposits across 17 insured institutions and 86 branches. TD Bank is the largest deposit holder at 38.1% share. The top three banks hold 61% of deposits, which places the county in the Concentrated band. Deposits have fallen 2.7% since 2021 while the branch count fell by 19.6%. It produced $27.2B of real gross domestic product in 2024, ranking #173 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$27.2B
#173 of 1,523
Population
535,799
#140 of 1,523
GDP per Capita
$50,836
#564 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$15.0B
#155 of 1,523
Deposits per Capita
$27,918
#494 of 1,523
Deposits per Branch
$174M
#137 of 1,523
Competitive structure
Insured Institutions
17
#284 of 1,523
Branches per 100k Pop.
16.1
#1,239 of 1,523
Median Deposits per Institution
$351M
The median deposits booked by a single institution in the county. #117 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
23.5%
of county deposits held by banks with $100M to $100B in assets. #1,395 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
61%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-2.7% over 5 years
$15.4B
2021
$15.5B
2022
$14.3B
2023
$14.3B
2024
$14.5B
2025
$15.0B
2026

Branches: 107 in 2021 to 86 in 2026. Institutions: 24 to 17. Top-three share: 62% to 61%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
TD Bank$5.7B38.1%16-9%
PNC Bank$1.9B12.5%13-3%
Wells Fargo Bank$1.5B10.0%9+20%
Fulton Bank$1.5B9.9%8-9%
Mid Penn Bank$757M5.1%4+19%
Bank of America$634M4.2%6-18%
Citizens Bank$631M4.2%6-17%
Truist Bank$503M3.4%5+126%
Haddon Savings Bank$351M2.3%2+3%
Columbia Bank$278M1.9%2+44%
Santander Bank$236M1.6%2-1%
Wilmington Savings Fund Society, FSB$226M1.5%2-3%
JPMorgan Chase Bank$197M1.3%4+544%
Firstrust Savings Bank$186M1.2%1+72%
Manufacturers and Traders Trust Company$159M1.1%2-59%
Parke Bank$130M0.9%1+7%
The Bank of Princeton$101M0.7%3+32%

The 17 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Philadelphia-Reading-Camden market

Camden County is one of 16 counties that make up the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, a Combined Statistical Area (ranked #11 of 293 U.S. markets by economic output). It produces 5.2% of the market’s output and holds 2.1% of its deposits.

MeasureCamden CountyShare of parent market
2024 GDP$27.2B5.2%
Deposits$15.0B2.1%
Population535,7997.2%

View the full Philadelphia-Reading-Camden market profile →

Recruiting in Camden County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Camden County.

See how we help banks recruit commercial banking talent