Market Intelligence

Burlington County, NJ

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Burlington County, New Jersey, a core county of the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, holds $14.1B in deposits across 17 insured institutions and 90 branches. TD Bank, National Association is the largest deposit holder at 30.1% share. The top three banks hold 54% of deposits, which places the county in the Moderate band. Deposits have grown 4.3% since 2020 while the branch count fell by 18.9%. It produces $32.4B of output, ranking #146 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$32.4B
#146 of 1,523
Population
481,439
#155 of 1,523
GDP per Capita
$67,290
#229 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$14.1B
#160 of 1,523
Deposits per Capita
$29,367
#412 of 1,523
Deposits per Branch
$157M
#174 of 1,523
Competitive structure
Insured Institutions
17
#284 of 1,523
Branches per 100k Pop.
18.7
#1,090 of 1,523
Median Deposits per Institution
$405M
The median deposits booked by a single institution in the county. #73 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
27.0%
of county deposits held by banks with $100M to $100B in assets. #1,385 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
54%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+4.3% over 5 years
$13.6B
2020
$15.0B
2021
$15.9B
2022
$14.3B
2023
$13.7B
2024
$14.1B
2025

Branches: 111 in 2020 to 90 in 2025. Institutions: 21 to 17. Top-three share: 50% to 54%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
TD Bank$4.3B30.1%13+23%
Wells Fargo Bank$1.8B12.6%9+6%
PNC Bank$1.5B10.9%8-7%
Wilmington Savings Fund Society, FSB$1.4B9.9%9+17%
Bank of America$1.2B8.6%6-7%
Fulton Bank$1.1B7.4%7+398%
Citizens Bank$862M6.1%11-45%
Columbia Bank$426M3.0%3+40%
The Bank of Princeton$405M2.9%6+68%
JPMorgan Chase Bank$331M2.3%5+932%
OceanFirst Bank$266M1.9%1+18%
Truist Bank$190M1.3%5-49%
First Bank$155M1.1%2+16%
Santander Bank$144M1.0%2+31%
First Commerce Bank$66M0.5%1+67%
Mid Penn Bank$39M0.3%1no 2020 presence
First Citizens Community Bank<$1M<0.1%1no 2020 presence

The 17 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Philadelphia-Reading-Camden market

Burlington County is one of 16 counties that make up the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, a Combined Statistical Area (ranked #11 of 293 U.S. markets by economic output). It produces 6.2% of the market’s output and holds 2.1% of its deposits.

MeasureBurlington CountyShare of parent market
2024 GDP$32.4B6.2%
Deposits$14.1B2.1%
Population481,4396.4%

View the full Philadelphia-Reading-Camden market profile →

Recruiting in Burlington County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Burlington County.

See how we help banks recruit commercial banking talent