Market Intelligence

Atlantic County, NJ

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Atlantic County, New Jersey, a core county of the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, holds $7.2B in deposits across 11 insured institutions and 43 branches. TD Bank, National Association is the largest deposit holder at 26.6% share. The top three institutions hold 67.1% of deposits, which places the county in the concentrated band. Deposits have grown 14.8% since 2020 while the branch count fell by 10. It produces $15.1B of output, ranking #267 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$15.1B
#267 of 1,523
Total Deposits
$7.2B
#254 of 1,523
Population
278,657
#263 of 1,523
GDP per Capita
$54,243
#474 of 1,523
Insured Institutions
11
#563 of 1,523
Deposits per Branch
$168M
#138 of 1,523
Deposits per Capita
$25,932
#557 of 1,523
Branches per 100k Pop.
15.4
#1,262 of 1,523
Median Institution Size
$403M
Median deposits of the institutions operating in the county. #74 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
37.8%
of market deposits held by banks with $100M to $50B in assets. #1,142 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
67.1%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+14.8% over 5 years
$6.3B
2020
$7.3B
2021
$7.6B
2022
$7.1B
2023
$7.0B
2024
$7.2B
2025

Branches: 53 in 2020 to 43 in 2025. Institutions: 12 to 11. Top-three share: 61.3% to 67.1%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
TD Bank, National Association$1.9B26.6%8+30%
OceanFirst Bank, National Association$1.7B23.7%6+27%
Bank of America, National Association$1.2B16.7%6+17%
Wells Fargo Bank, National Association$700M9.7%5-27%
PNC Bank, National Association$535M7.4%4+12%
Parke Bank$403M5.6%2+12%
Fulton Bank, National Association$374M5.2%4+90%
The First National Bank of Absecon$178M2.5%4+25%
Truist Bank$131M1.8%2-25%
Sturdy Savings Bank$44M0.6%1+42%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Philadelphia-Reading-Camden market

Atlantic County is one of 16 counties that make up the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, a Combined Statistical Area (ranked #11 of 293 U.S. markets by economic output). It produces 2.9% of the market’s output and holds 1.1% of its deposits.

MeasureAtlantic CountyShare of Philadelphia-Reading-Camden market
2024 GDP$15.1B2.9%
Deposits$7.2B1.1%
Population278,6573.7%

View the full Philadelphia-Reading-Camden market profile →

Recruiting in Atlantic County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Atlantic County, on a retained basis.

Start a confidential conversation