Market Intelligence

Gloucester County, NJ

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Gloucester County, New Jersey, a core county of the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, holds $8.9B in deposits across 19 insured institutions and 65 branches. TD Bank, National Association is the largest deposit holder at 30.2% share. The top three institutions hold 59.6% of deposits, which places the county in the moderately concentrated band. Deposits have grown 15.1% since 2020 while the branch count fell by 6. It produces $14.7B of output, ranking #275 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$14.7B
#275 of 1,523
Population
312,638
#237 of 1,523
GDP per Capita
$47,091
#668 of 1,523
Deposit market
Total Deposits
$8.9B
#221 of 1,523
Deposits per Capita
$28,491
#449 of 1,523
Deposits per Branch
$137M
#245 of 1,523
Competitive structure
Insured Institutions
19
#235 of 1,523
Branches per 100k Pop.
20.8
#949 of 1,523
Median Deposits per Institution
$203M
The median deposits booked by a single institution in the county. #327 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
48.5%
of county deposits held by banks with $100M to $50B in assets. #999 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
59.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+15.1% over 5 years
$7.7B
2020
$8.8B
2021
$9.2B
2022
$8.7B
2023
$8.7B
2024
$8.9B
2025

Branches: 71 in 2020 to 65 in 2025. Institutions: 20 to 19. Top-three share: 52.5% to 59.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
TD Bank$2.7B30.2%8+26%
Fulton Bank$1.6B18.0%12+63%
Parke Bank$1.0B11.5%2+8%
Wells Fargo Bank$623M7.0%4+10%
PNC Bank$516M5.8%5+19%
Newfield National Bank$464M5.2%7+18%
Columbia Bank$372M4.2%3+42%
Bank of America$340M3.8%4+5%
OceanFirst Bank$218M2.5%1-31%
Citizens Bank$203M2.3%3-48%

The 10 largest of 19 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Philadelphia-Reading-Camden market

Gloucester County is one of 16 counties that make up the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, a Combined Statistical Area (ranked #11 of 293 U.S. markets by economic output). It produces 2.8% of the market’s output and holds 1.3% of its deposits.

MeasureGloucester CountyShare of parent market
2024 GDP$14.7B2.8%
Deposits$8.9B1.3%
Population312,6384.2%

View the full Philadelphia-Reading-Camden market profile →

Recruiting in Gloucester County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Gloucester County, on a retained basis.

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