Kent County, Delaware, a core county of the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, holds $2.9B in deposits across 11 insured institutions and 25 branches. Wilmington Savings Fund Society, FSB is the largest deposit holder at 31.4% share. The top three institutions hold 65.6% of deposits, which places the county in the concentrated band. Deposits have grown 7.4% since 2020 while the branch count fell by 5. It produces $9.1B of output, ranking #387 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 30 in 2020 to 25 in 2025. Institutions: 11 to 11. Top-three share: 67.0% to 65.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wilmington Savings Fund Society, FSB | $913M | 31.4% | +39% |
| Manufacturers and Traders Trust Company | $555M | 19.1% | -14% |
| PNC Bank, National Association | $438M | 15.1% | -14% |
| Shore United Bank, National Association | $262M | 9.0% | +81% |
| Citizens Bank, National Association | $252M | 8.7% | +5% |
| TD Bank, National Association | $179M | 6.2% | +40% |
| Wells Fargo Bank, National Association | $176M | 6.0% | -18% |
| Artisans' Bank | $74M | 2.6% | +2% |
| JPMorgan Chase Bank, National Association | $25M | 0.9% | no 2020 presence |
| First Citizens Community Bank | $21M | 0.7% | -30% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Philadelphia-Reading-Camden market
Kent County is one of 16 counties that make up the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, a Combined Statistical Area (ranked #11 of 293 U.S. markets by economic output). It produces 1.7% of the market’s output and holds 0.4% of its deposits.
| Measure | Kent County | Share of Philadelphia-Reading-Camden market |
|---|---|---|
| 2024 GDP | $9.1B | 1.7% |
| Deposits | $2.9B | 0.4% |
| Population | 194,786 | 2.6% |
View the full Philadelphia-Reading-Camden market profile →
Recruiting in Kent County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kent County, on a retained basis.
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