Salem County, New Jersey, a core county of the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, holds $1.4B in deposits across 6 insured institutions and 21 branches. Fulton Bank is the largest deposit holder at 38.9% share. The top three banks hold 74% of deposits, which places the county in the Concentrated band. Deposits have grown 9.8% since 2021 while the branch count fell by 4.5%. It produced $5.7B of real gross domestic product in 2024, ranking #548 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 22 in 2021 to 21 in 2026. Institutions: 6 to 6. Top-three share: 75% to 74%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Fulton Bank | $528M | 38.9% | +12% |
| The Pennsville National Bank | $252M | 18.6% | +12% |
| The First National Bank of Elmer | $220M | 16.3% | -3% |
| Franklin Bank | $194M | 14.3% | +9% |
| TD Bank | $107M | 7.9% | +20% |
| Century Savings Bank | $54M | 4.0% | +17% |
The 6 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Philadelphia-Reading-Camden market
Salem County is one of 16 counties that make up the Philadelphia-Reading-Camden, PA-NJ-DE-MD market, a Combined Statistical Area (ranked #11 of 293 U.S. markets by economic output). It produces 1.1% of the market’s output and holds 0.2% of its deposits.
| Measure | Salem County | Share of parent market |
|---|---|---|
| 2024 GDP | $5.7B | 1.1% |
| Deposits | $1.4B | 0.2% |
| Population | 66,280 | 0.9% |
View the full Philadelphia-Reading-Camden market profile →
Recruiting in Salem County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Salem County.
See how we help banks recruit commercial banking talent